Making the Move: The Advantages of Outsourcing Explained

Many companies have made significant investments to build in-house print and mail operations, with optimistic ROI expectations including lower overall program costs, greater control over their communications and reduced turnaround times.

The reality? On top of the significant investment in capital and labor, the realities of continually needing to keep pace with rapidly evolving technology quickly changes the equation. As customer preferences continue to shift from print to mobile and other electronic channels, continued investment in print and mail technologies becomes much harder to justify. To meet these customer demands and provide the best customer experience, new investments must then be made in electronic delivery capabilities…and the pressures of keeping pace escalate.

Outsourcing—divesting of in-house operations—provides leading-edge capabilities without the continual investment in equipment, hardware, software, licenses, materials, labor and training. By outsourcing, you only pay for the services you need when you need them!

If your in-house print operation is considering outsourcing, check out the panel discussion “Should Your Company Consider Outsourcing, Facility Management or Insourcing?” at the upcoming Xploration 15 Conference. Listen and learn as Venture joins industry leaders in sharing learned perspectives on the questions you need to consider to make the right decision for your company. Join us!

About the author

Marketing Manager

Angela has 20 years of experience in the areas of marketing and product management and product development within the financial services, education, publishing and retail industries. As marketing manager, Angela develops Venture’s marketing plan and executes marketing campaigns for the mortgage, auto and insurance markets. Angela manages Venture’s product marketing and represents the company at various industry conferences and trade shows. Prior to joining Venture Solutions in 2013, Angela was serving as marketing director at Free Spirit Publishing in which she led the marketing strategy, communications and product marketing initiatives. In addition to her experience, Angela holds a Master’s Degree in Marketing Management from the University of St. Thomas.