Exploring Mobile Strategies for the Evolving Business World: MobCon 2015

By: Guest Blogger Emily Genco, Writer/Content Strategist – MentorMate/MobCon

The biggest brands innovating in mobile and digital are scattered around the country from San Francisco to Virginia. Fitbit. BuzzFeed. Adobe. Pandora. HealthPartners. Mashable. Pinterest. USA TODAY. Hubspot. And more.

This November they’re coming to Minneapolis, MN for MobCon, the state’s largest tech conference expected to draw 500+. The two-day knowledge share and networking event brings industry influencers together to explore how mobile and digital transform business outcomes and deliver results.

What to Expect at MobCon?
MobCon is mobile disruption analyzed, tech trends revealed and business strategies explained. MobCon features six keynotes and 30+ sessions dedicated to connecting better today and anticipating what’s next. That means serious insight from keynote presenters, networking with top brands and a chance to preview the latest tech on stage and in the exhibitor’s hall.

What does the future of mobile, digital, Internet of Things and wearable tech hold? Hear strategists, analysts, C-suite executives, marketing professionals product owners and entrepreneurs weigh in November 17-18.

Meet the MobCon 2015 Keynotes.
This year’s full keynote lineup includes:
→ Heather Kennedy, Director, Customer Success, Fitbit Wellness
→ Matt Asay, Vice President, Mobile, Adobe
→ Susan Panico, Vice President, Sales Marketing, Pandora
→ Andrea Walsh, Executive Vice President & Chief Marketing Officer, HealthPartners
→ Melissa Pint, Director, Technology Services, Target
→ Vijay Narayanan, Partner Director, Software Engineering, Algorithms & Data Science,

Our keynote speakers will be joined by a roster of future-first tech brands discussing mobile disruption, content creation, Internet of Things and future tech trends. Select featured speakers include:

→ Hannah Meium, Director, Branded Content, Mashable
→ Phil Wilson, General Manager, BuzzFeed Minneapolis
→ Brad Spychalski, Creative Strategist, Pinterest
→ Luke Summerfield, Project Manager, Hubspot
→ Greg Murphy, Product Manager, Mobile, Salesforce
→ Jeremy Siewert, Mobile Strategy and Business Development Worldwide Leader, IBM
→ Stephen Fluin, Developer Advocate, Trello
→ Patrick Foster, Digital Project Director, USA TODAY
→ Rob O’Farrell, Mobile Business Development Lead, Oracle
→ Shaan Puri, CEO, Blab

Bringing Innovators and Entrepreneurs Together Since 2012.
The generation’s next Mark Zuckerberg may well be at MobCon. During MobDemo, five tech entrepreneurs will find out if their app is good enough when they pitch them center stage. The audience votes to decide who will take home cash and development credits provided by co-sponsors Gray Plant Mooty and founding sponsor MentorMate.

Increasing Diversity in Tech.
This year, MobCon achieves the balance of diversity and content so many tech industry events struggle to find — programming that spans the hottest topics in mobile and digital development with more women in the spotlight. Over half the keynotes are women.

The Tech Pioneers of Today are the Leaders of Tomorrow.
MobCon brings them together to share, learn and network. Join the movement. Experience the momentum. Find the inspiration and community you need to think bigger and work smarter at MobCon. Register today!

About the Author: As a brand storyteller and passionate strategist, Emily leverages the art of language to drive content creation from conceptualization to delivery. She explores new ways to engage audiences through a digital-first approach to marketing. Emily joined the MentorMate and MobCon teams as Writer/Content Strategist in 2015 dedicated to sharing meaningful content that informs, motivates and inspires. Prior to joining MentorMate & MobCon, Emily wrote branded content to market higher ed curricula.

MentorMate and Venture are part of the Taylor Corporation, one of the largest privately held companies in the U.S., as well as one of the top three graphic communications companies in North America.