Focusing on the Patient Experience: MGMA 2015

Venture Solutions was excited to be a part of this year’s MGMA Annual Conference. MGMA (Medical Group Management Association) is a 90+ year-old organization and is a leading association for medical practice administrators and healthcare executives. MGMA provides essential education, legislative information and data and career resources to help improve patient services and operational efficiencies. This year’s conference welcomed nearly 4,500 attendees and was located in the historic Music City, Nashville, Tennessee.

An underlying theme, articulately and enthusiastically emphasized by Atul Gawande, keynote speaker and professor at Harvard School of Public Health stated, “The focus is to pull together for our patients.” The patient-centered theme of this year’s conference dovetails with the ACA-related changes in the healthcare system and the overall trend towards outcome-based care vs. fee for service. While these initiatives are fundamentally reshaping how care is administered in the operating room, could the same patient-centric approach impact your revenue cycle in a similarly positive way? At the end of the day, the self-pay statement is often the last touch-point of the care cycle.

Practices should ask themselves – How long is our revenue cycle? How often is our billing office receiving calls from confused patients? What have we done in the past year to make it easier for our patients to pay us the full amount in a timely manner? Sometimes simple solutions can save you the most money and provide the best results. Regularly reviewing your patient communications can be imperative to the efficiency of your billing office operations. Make sure you listen to feedback from patients, as well as billing office staff, and use that feedback to drive changes to your communication/statement design. Patient payment portals are also beginning to play a more important role in both shortening the revenue cycle, as well as improving patient engagement.

So ask yourself – what have you done today to ensure you’re getting paid as efficiently as possible and your patients (“customers”) are walking away satisfied and ready to choose you the next time they need care?

If you have questions, we’d be glad to answer them to make sure you are asking the right questions when assessing potential provider partners. Contact Venture at or 800.728.2615.

The next MGMA Annual Conference will be held in San Francisco, Oct. 30 – Nov. 2, 2016. For more information about the conference, visit

About the author

Strategic Solutions Director

Brian has nearly a decade of experience in the areas of marketing, business development and solution design/development for the transactional customer communications, retirement services and patient billing industries. As strategic solutions director, Brian identifies current and future client opportunities and works to help meet client needs through Venture’s data-driven products and services. Brian joined Venture Solutions in 2013 as marketing manager. Prior to joining Venture, Brian was serving as marketing director for SCICOM Data Services, which was acquired by Venture in 2013. Brian is involved with the Society of Professional Asset Managers and Record Keepers (SPARK), the American Society of Pension Professionals and Actuaries (ASPPA) the Healthcare Financial Management Association (HFMA), the Medical Group Management Association (MGMA) and the American Association of Healthcare Administrative Management (AAHAM).