The USPS has announced their mailing promotions for 2024, which have already been approved by the PRC. For the most part, the 2023 promotions will extend into next year unchanged except for more flexible start dates for the Emerging Tech Promotion.
These promotions offer mailers significant discounts for exploring different methods and techniques to increase customer engagement and for adopting some of the USPS’s tools and technology for better management of your mail pieces.
|
Promotion |
Description |
Eligibility |
Discount |
Promotion and Registration Dates |
|
Tactile, Sensory, and Interactive |
Encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques; can include features like pop-ups, infinite folds, and other dimensional treatments |
USPS Marketing Mail® letters and flats Nonprofit USPS Marketing Mail™ letters and flats First-Class Mail® letters, cards, and flats |
5% for use of specialty inks, sensory treatments, or interactive elements |
Registration Begins: December 15, 2023 Promotional Period: February 1, 2024 – July 31, 2024 |
|
Emerging and Advanced Technology |
Encourages mailers to incorporate emerging technologies such as Enhanced Augmented Reality, Mixed Reality, Virtual Reality, NFC, Video in Print, and mail integration with voice assistants (basic and advanced) or mobile technologies that facilitate convenient, seamless online shopping experiences |
USPS Marketing Mail™ and First-Class Mail® presort and automation letters with additional discounts for Courtesy Reply Mail® or Business Reply Mail® inclusions with a valid IMbA |
3% for “enhanced” augmented reality, basic integration with voice assistant, and mobile shopping 4% for advanced integration with voice assistant, video in print technology, near field communication, mixed reality, and virtual reality |
Registration Begins: flexible Promotional Period: six months from custom start date |
|
Reply Mail IMbA™ |
Encourages QBRM™ and High Volume QBRM™ customers to adopt IMbA™, using either a static or serialized barcode |
First-Class Mail® Single-piece QBRM™ letters and cards First-Class Mail® Single-piece High Volume QBRM™ letters and cards |
3% for static barcodes used on QBRM™ 6% for serialized barcodes used on QBRM™ |
Registration Begins: May 15, 2024 Promotional Period: July 1, 2024 – December 31, 2024 |
|
Personalized Color Transpromo |
Encourages mailers to highlight marketing messages through the use of color, dynamic variable print, and personalization on bills, statements, or account summaries |
First-Class Mail® presort and automation letters with additional discounts for Courtesy Reply Mail® or Business Reply Mail® inclusions with a valid IMbA™ |
3% for personalized full color marketing and consumer messaging 4% for meeting promo requirements and including a business or courtesy reply mechanism |
Registration Begins: December 15, 2023 Promotional Period: February 1, 2024 – July 31, 2024 |
|
Informed Delivery |
Encourages mailers to use USPS’ Informed Delivery omni-channel features by creating campaigns that meet best-practice requirements through the Informed Delivery Portal or submitting elements through eDoc submission (eligible for 0.5% incentive) |
First-Class Mail® automation letters, postcards, and flats USPS Marketing Mail™ automation letters and flats USPS Marketing Mail™ DDU-entered Carrier Route Saturation Flats Nonprofit USPS Marketing Mail automation letters and flats Nonprofit USPS Marketing Mail™ DDU-entered Carrier Route Saturation Flats |
4% for mail campaigns paired with a digital Ride-Along Image and Representative Image 0.5% additional incentive for using the eDoc Postage Statement Submitter |
Registration Begins: June 15, 2024 Promotional Period: August 1, 2024 – December 31, 2024 |
|
Retargeting |
Incentivizes marketers to send out personalized postcards to recent website visitors that did not convert |
First-Class Mail® postcards (4.25x6” Single Piece, 4.25x6” Pre-Sort, 6x9” Pre-Sort) using STID 498 or 499 in the IMb® |
5% for postcards mailed as a follow-up to a digital experience |
Registration Begins: July 15, 2024 Promotional Period: September 1, 2024 – November 30, 2024 |
The Venture Solutions mailing team is available to answer any questions you may have regarding these promotions and whether your mailings are eligible to qualify for any of these discounts. The USPS promotions are an excellent option for helping to offset the rising costs of postage throughout the year.
