Health insurance communications carry high stakes: members must understand their benefits, costs, coverage decisions, rights, and next steps, often while navigating complex or stressful situations. Yet redundant content, dense language, inconsistent templates, and fragmented channels can create confusion, increase service calls, introduce compliance risk, and erode trust.
Join industry expert Michelle Livingston and Venture Solutions for an engaging session that reveals how health plans can transform complex communications into clear, accessible, compliant, and actionable member experiences. Explore a practical approach to content rationalization, plain language, and information design that makes critical details easier to find, understand, and use.
The session will also examine the unique challenges of regulatory and mandated documents including ANOCs, EOCs, Summary of Benefits and Coverage materials, required notices, and other plan communications governed by standardized language, models, formatting rules, accessibility requirements, and delivery deadlines. Learn how health plans can optimize the member experience around required content while maintaining regulatory integrity, traceability, and control.
Plain language and accessible design can make health information easier for people to understand and use, while structured content governance can help plans manage required language and recurring regulatory changes more efficiently.
Walk away with a practical framework for creating member communications and regulatory documents that do more than meet requirements—they reduce risk, build confidence, encourage action, and strengthen the relationship between health plans and the people they serve.
