Venture Blog

Postage Update: 2023 Proposed USPS Rate Increases and Promotions

Venture Solutions
by Venture Solutions

October 19, 2022

The USPS has filed a notice with the Postal Regulatory Commission containing proposed price changes that will take effect on January 22, 2023.  

These proposed prices include a three-cent increase in First-Class Mail Forever stamps from 60 cents to 63 cents as part of an overall 4.2% increase in First-Class Mail to offset the rise in inflation. These price increases have been approved by the Governors of the USPS and are now waiting for review and approval by the PRC. 

Below are details of the increased rates proposed for specific products.  

Product Current Price Proposed Price
Letters (stamped 1 oz.) $0.60 $0.63
Letters (metered 1 oz.) $0.57 $0.60
Domestic Postcards $0.44 $0.48
International Postcards $1.40 $1.45
International Letter (1 oz.) $1.40 $1.45

 

Additionally, Marketing Mail has a proposed rate increase of 2–11%, depending on the mailings. We anticipate an average 4% increase across all Marketing Mail but will adjust this as more details become available.

Venture Solutions Postage Updates

To help mitigate any increase in postage costs, however, the USPS will be offering six promotional discounts again in 2023. These include, Reply Mail IMbA™, Retargeting Mail, Emerging & Advanced Technology, Informed Delivery, Personalized Color Transpromo, and Tactile, Sensory, and Interactive Engagement. Changes from last year’s promotions include: 

  • Mobile Shopping has been combined with Emerging & Advanced Technology 

  • Emerging & Advanced Technology has been extended from 6 to 7 months 

  • The tiered discount for Emerging & Advanced Technology will increase from 2–3% to 3–4% 

  • Personalized Color Transpromo that does not include Courtesy Reply Mail or Business Reply Mail will receive an increase in discount from 2% to 3%, while Transpromo mail that includes Courtesy Reply Mail or Business Reply Mail will receive a 4% discount 

  • Tactile, Sensory, and Interactive Engagement will receive an increase in discount from 4% to 5% 

  • The new Reply Mail IMbA™ promotion will offer a 3% discount 

  • The new Retargeting Mail promotion will offer a 5% discount 

See the full schedule of 2023 promotions and eligible mail programs:

Promotion 

Description 

Eligibility 

Discount 

Promotion and Registration Dates 

Tactile, Sensory, and Interactive 

Encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. 

Marketing Mail letters and flats; First-Class Mail letters, cards, and flats 

5% 

Registration: Dec 15, 2022–Feb 1, 2023 

Promotion: Feb 1–July 31 

Emerging and Advanced Technology 

Encourages mailers to incorporate emerging technologies such as Mobile Shopping, Enhanced Augmented Reality (AR), and Basic Integration with Voice Assistant (eligible for 3% discount) or Video in Print, NFC, Virtual Reality (VR)/Mixed Reality (MR), and Advanced Integration with Voice Assistant (eligible for 4% discount). 

Marketing Mail letters and flats; First-Class Mail letters, cards, and flats 

3–4% 

Registration: Mar 15–May 1 

Promotion: May 1–Nov 30 

Reply Mail  IMbA™

Encourages mailers to use static or serialized IMbA and will require mailers to enroll to participate.

First-Class Mail presort and automation letters

3% for static IMbA

6% for serialized IMbA

Registration: May 15–Jul 1

Promotion: Jul 1–Dec 31 

Personalized Color Transpromo 

Enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color marketing messaging to improve connection to and response from customers. 

Qualifying First-Class Mail presort and automation letters that include bills and statements

3% for mail that does not include Courtesy Reply Mail or Business Reply Mail

4% for mail that includes Courtesy Reply Mail or Business Reply Mail

Registration: Dec 15, 2022–Feb 1, 2023

Promotion: Feb 1–Jul 31 

Informed Delivery

Encourages mailers to use USPS’ Informed Delivery omni-channel feature. Participants must create Informed Delivery campaigns that incorporate best practices and techniques. 

Qualifying automation Marketing Mail letters and flats; qualifying automation First-Class Mail letters, cards, and flats 

4% on campaigns

0.5% incentive for mailers

Registration: June 15–Aug 1 

Promotion: Aug 1–Dec 31 

Retargeting

Encourages mailers to send automation postcards mailed in connection with website or app behavior. This requires preapproval prior to participation. 

Qualifying First-Class Mail automation postcards 

5% 

Registration: July 15–Sep 1 

Promotion: Sept 1–Nov 30

 

Our team will continue to work closely with the USPS and our commingling partner to maximize any available discounts our clients’ mailings qualify for, especially as we learn more details about what types of mail are eligible. If you have any questions about these proposed rate changes, feel free to reach out to your account management team. 

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