The letter remains a ubiquitous and critical communication vehicle with the customer. More than any other communication, letters can be used for a wide range of uses such as welcoming a new customer, describing a change in service, explaining a new policy or regulation, or explaining a denial of service.
In an increasingly complex transactional world, letters often reference or even accompany other transactional documents. These include documents such as a quarterly financial statement, a policy or contract, a reimbursement check, or a tax form. A top-tier letter printing provider must successfully manage these interconnections.
The printed letter still maintains its power to personalize a message, particularly with sensitive topics such as a denial of service or a payment past due. Nonetheless, in a digitally transformed world, printed letters and their related documents also need to be available electronically. A top-tier letter printing provider has solutions to make these interconnections seamless.
To better manage escalating mailing costs, companies look for opportunities to incorporate marketing communication into routine communications. They use personal letters, variable inline messages, and video communications in tandem with transactional communication to build stronger customer engagement and relationships.
Pre-Production Processing
Pre-production is comprised of input data processing, page composition, and output file generation for all delivery channels. As turn times required by transactional communication can be as quick as 24 hours, the steps must be fully integrated and automated.
Multi-Channel Deployment
Driven by customer preference and government mandates, the delivery channels for customer letters include print & mail, email, mobile, and online presentment. The channels must be composed, produced, and delivered in full alignment with one another.
Information Management
Like any complex workflow, customer letter printing relies on information to be successful. This ranges from real-time status reports during production to post-production reporting that verifies 100% fulfillment and Service Level Agreements.
Content Management
The purpose of CCM letter printing is to deliver communication that the customer can easily read, engage with, and respond to. Customers need communications that are understandable, relatable, and accommodating, so businesses must have systems in place in ensure their clarity.
Our letter printing solutions are leading the cutting edge within the CCM industry. We continually invest in our technology, people, and solutions to create excellence for the next generation, particularly their digital components.
