Healthcare communications solutions should address marketing needs, customer communication, finance, legal, operations, and more. Among these, Venture Solutions is the leading provider of healthcare print and mail services for patient communication. On this page, we explain what our solutions are, what they do, and how they deliver the most value for your company’s investment in healthcare communication.
Healthcare communications can be divided into two types: marketing campaigns tend to be periodic and seasonal, driven largely by internal sales interests, and are expected to generate and/or retain revenue. Conversely, transactional programs are run on a fixed schedule, driven largely by regulatory and billing interests, and typically viewed as cost negative. Due to the rise of mail and production costs, along with greater emphasis on targeted personalized messaging, content that was once solely used in marketing communication is now found in transactional as well.
EOBs and invoices are the most frequently and closely viewed transactional documents in healthcare. They are greatly enhanced by such services as e-pay, content management, and video communication.
These are customer communications with critical patient information, often mandated by regulators, which can be included as separate documents within an EOB or invoice mailing or sent individually. A top-tier printing partner provides the perfect matching and post-mailing verification services required for these documents.
Healthcare documents, particularly year-end ones, are sometimes mailed with highly specialized documents such as a reimbursement or payout check, or a tax form such as Form 1095. These communications require specialized production that complies with checking processing and IRS reporting requirements.
Even in our heavily digital era, physical welcome kits remain an essential part of healthcare customer communication. A top-tier printing partner will have the internal resources to provide sourcing, warehousing, assembly, and shipping services required for welcome kits.
With ever-increasing mailing costs, many companies have started incorporating some marketing material into their healthcare statement mailing, sometimes as an accompanying document or variable targeted messaging on the statement itself.
During the digital transformation of communication over the past twenty years, the staying power of the paper document for high profile communications has remained essential to every business. Documents in a digital format have become a necessary part of business communication even when a paper version is sent.
In customer communications, healthcare print and mail services follow a lengthy workflow, which often must undergo quick production turn times. Given the highly sensitive customer data involved, this workflow requires flawless security and accuracy alongside high value expertise, planning, and execution.
Pre-Production Processing
Pre-production is comprised of input data processing, page composition of healthcare documents, and output file generation for all delivery channels. As turn times required by statement production can be as quick as 24 hours, the steps must be fully integrated and automated.
Omni-Channel Deployment
Driven by customer preference and government mandates, healthcare invoice delivery, whether through print & mail, email, mobile, or online, is often paired with an e-pay option. The documents must be composed and delivered in full alignment across all the channels.
Information Management
Like any complex workflow, healthcare document production relies on information to be successful. This ranges from real-time status reports during production to post-production reporting verifying 100% fulfillment and Service Level Agreements.
Content Management
The purpose of healthcare transactional documents is to deliver communications that the customer can easily read and engage with. Customers need communications that are comprehensive, relatable, and accommodating, so businesses must have systems in place to ensure their clarity.
Healthcare CCM services for highly regulated customer communications is a complex, high-value service. In addition to legacy print and mailing solutions, it needs staff expertise, efficient content management, and service excellence to click simultaneously and run together flawlessly. Better than any other CCM provider in the U.S., Venture Solutions combines all these elements to make patient communications and all CCM programs successful.
Critical communication production is at the core of our business model. Our production infrastructure, technical solutions, and expertise don’t have to accommodate other services such as commercial print: we make decisions based on what optimizes your communication programs and nothing else. That translates into better cost management, higher efficiency for your workers, and a superior product for your patients.
For over sixty years, Venture Solutions has been among the largest and most successful customer communication-focused companies in the U.S. As a part of Taylor Corporation, one of the largest full-service communication companies in the U.S., we’re able to continually invest in next generation solutions, particularly digital ones like integrated e-statements and online payment methods.
No matter how automated healthcare communication production becomes, there is always a need for human service: someone who is deeply knowledgeable about critical communication production and how it succeeds specifically for your business. Unlike some of our competitors, we assign service personnel dedicated to your account at no additional cost.
There was a time when it made sense for companies to do their healthcare printing in-house. However, now there is unprecedented pressure from regulatory and consumer interests to ensure data remains secure, and that the right document is sent to the right person at the right time. We have invested heavily in our security, quality engineering, and business continuity infrastructure to meet these expectations.
Our healthcare communication solutions are leading the cutting edge within the CCM industry. We continually invest in our technology, people, and solutions to create excellence for the next generation, particularly their digital components.
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