Today's customer communications must manage digital delivery channels, online search and document presentment, variable data programming, rapid change management, and the highest levels of data security and risk management. Customer communication succeeds best when a company partners with a top-tier service provider like Venture Solutions, who has the expertise to manage present-day complexity.
Marketing campaigns tend to be periodic and seasonal, driven largely by internal sales interests, and are expected to generate or retain revenue. Conversely, transactional programs are run on a fixed schedule, driven largely by regulatory and billing interests, and typically viewed as cost negative. Due to the rise of mail and production costs, along with greater emphasis on targeted personalized messaging, content that was once solely used in marketing communication is now found in transactional as well.
The most frequently and closely viewed transactional documents in wealth management, statements are often sent both in paper and digital format. Its success is aided by content management and video solutions to help customers better engage with the document.
These key regulatory transactional documents are either sent individually or included with another document such as a statement or invoice. Because they are mostly mandated documents, a top-tier print and mail provider must be able to verify when they were sent and what content they included.
Wealth management documents are sometimes mailed with highly specialized documents such as a payout check or a tax form such as Forms 1099, 5498, or 706. These communications require specialized production that complies with check processing and IRS reporting requirements.
The staying power of the paper document for high profile communications such as quarterly financial statements has remained essential to the wealth management industry. Nonetheless, documents in a digital format have become a necessary part of business communication even when a paper version is sent.
With ever increasing mailing costs, many companies have started incorporating some marketing material into their quarterly statement and invoice mailings, sometimes as an accompanying document or as variable targeted messaging on the document itself.
In customer communications, wealth management print and mail services follow a lengthy workflow, which often must undergo quick production turn times. Given the highly sensitive customer data involved, this workflow requires flawless security and accuracy alongside high value expertise, planning, and execution.
Pre-Production Processing
Pre-production is comprised of input data processing, page composition of wealth management documents, and output file generation for all delivery channels. As turn times required by statement production can be as quick as 24 hours, the steps must be fully integrated and automated.
Omni-Channel Deployment
Driven by customer preference and government mandates, wealth management document delivery channels include print & mail, email, mobile, and online presentment. Because they are often paired with an e-pay option, they must be composed and delivered in full alignment across all channels.
Information Management
Critical customer communication programs rely on information to be successful. This ranges from real-time status reports during production to post-production reporting verifying 100% fulfillment and Service Level Agreements. A top-tier wealth management print and mail provider offers exceptional information management.
Content Management
The purpose of wealth management communication is to deliver communications that the customer can easily read and engage with. Customers need communications that are comprehensive, relatable, and accommodating, so businesses must have systems in place to ensure their clarity.
Customer critical communication for regulated customer communications is a complex, high-value service. It needs many things to click simultaneously, including legacy print and mailing programs, staff expertise, efficient content management, and service excellence, to make it all run together flawlessly. Better than any other CCM provider in the U.S., Venture Solutions combines all these elements to make customer communication programs successful.
Critical communication production is at the core of our business. Our production infrastructure, technical solutions, and expertise don’t have to accommodate other services such as commercial print: we make decisions based on what optimizes your communication programs and nothing else. That translates into better cost management, higher efficiency for your workers, and a superior product for your customers.
For over sixty years, Venture Solutions has been among the largest and most successful customer communication-focused companies in the United States. As a part of Taylor Corporation, one of the largest full-service communication companies in the U.S., we’re able to continually invest in next generation solutions, particularly digital ones like integrated e-statements and online payment methods.
No matter how automated customer critical communication production becomes, there is always a need for human service: someone who is deeply knowledgeable about wealth management communication and how it succeeds specifically for your business. Unlike some of our competitors, we assign service personnel dedicated to your account at no additional cost.
There was a time when it made sense for companies to do their wealth management printing in-house. However, now there is unprecedented pressure from regulatory and consumer interests to ensure data remains secure, and that the right document is sent to the right person at the right time. We have invested heavily in our security, quality engineering, and business continuity infrastructure to meet these expectations.
Our wealth management solutions are leading the cutting edge within the CCM industry. We continually invest in our technology, people, and solutions to create excellence for the next generation, particularly their digital components.
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