As usual, the USPS has planned a number of promotions this year. Venture Solutions makes sure postage rate discounts are maximized for all our clients. Clients can always reach out to us with any questions about these upcoming promotions or our overall postage optimization strategy.
Promotion details are taken from the USPS’ 2022 Promotions Calendar.
|
Promotion |
Description |
Eligibility |
Discount |
Promotion and Registration Dates |
|
Tactile, Sensory, and Interactive Mailpiece Engagement |
Encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. |
Marketing Mail letters and flats; First-Class Mail letters, cards, and flats |
4% |
Registration: Dec 15, 2021–Jul 31, 2022 Promotion: Feb 1–July 31 |
|
Emerging and Advanced Technology |
Encourages mailers to incorporate emerging technologies such as Enhanced AR, VR/MR, NFC, Video in Print, multichannel mail integration with voice assistants. |
Marketing Mail letters and flats; First-Class Mail letters, cards, and flats |
2–3% |
Registration: Jan 15–Aug 31 Promotion: Mar 1–Aug 31 |
|
Earned Value Reply Mail |
Encourages mailers to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM), and Share Mail envelopes and cards by providing a financial benefit when customers put those pieces back into the mailstream. |
Credits may be applied to postage for qualifying First-Class and Marketing Mail letters & flats, and must be used by December 31, 2022 |
$0.02 credit per counted reply and/or share mail piece |
Registration: Feb 15–Mar 31 Promotion: Apr 1–June 30 |
|
Personalized Color Transpromo |
Enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color marketing messaging to improve connection to and response from customers. |
Qualifying First-Class Mail presort and automation letters (bills and statements) |
3% |
Registration: May 15–Dec 31 Promotion: July 1–Dec 31 |
|
Informed Delivery |
Encourages mailers to use USPS’ Informed Delivery omni-channel feature. Participants must create Informed Delivery campaigns through the Portal or submit elements through eDoc submission and develop campaigns that meet best-practice requirements. |
Qualifying automation Marketing Mail letters and flats; qualifying automation First-Class Mail letters, cards, and flats |
4% |
Registration: June 15–Dec 31 Promotion: Aug 1–Dec 31 |
|
Mobile Shopping |
Encourages mailers to integrate mobile technologies that facilitate convenient seamless online shopping experiences. Many new mobile technologies can be leveraged to qualify for this promotion. |
Qualifying Marketing Mail letters and flats |
2% |
Registration: July 15–Dec 31 Promotion: Sept 1–Dec 31 |
