Venture Blog

Promotion

Description

Eligible Mail

Discount

Registration Period

Promotional Period

Add-Ons Available

Integrated Technology

The new iteration of the former Advanced and Emerging Technology promotion encourages the use of eight eligible technologies to enhance the customer experience: Augmented, Mixed, and/or Virtual Reality, Integration with Voice Assistant, Video in Print Technology, Near Field Communication, Mobile Shopping, and Artificial Intelligence. Eligible mail must combine directional copy with the correct technology trigger. The new Artificial Intelligence option requires proof that copy or images within the mail piece were created using generative AI tools like Adobe Firefly, ChatGPT, and Microsoft Copilot.

First-Class Mail^® letters, cards, and flats

USPS Marketing Mail^® letters and flats

Nonprofit USPS Marketing Mail^® letters and flats

3%

Nov 20, 2024–Dec 31, 2025 

Any consecutive 6-month period between Jan 1–Dec 31

Informed Delivery^® (additional 1% on mail and another 0.5% on eDoc submissions)

Sustainability (additional 1% for use of paper from certifiable, responsible sources)

Tactile, Sensory, Interactive

This promotion encourages the use of innovative developments in papers/stocks, substrates, finishing techniques, and inks to create a multi-sensory experience. This can include features like pop-ups, infinite folds, and other dimensional treatments as well as special visual effects, sounds, scents, textures, or even tastes.

First-Class Mail^® letters, cards, and flats

USPS Marketing Mail^® letters and flats

Nonprofit USPS Marketing Mail^® letters and flats

4%

Dec 15, 2024–Jul 31, 2025

Feb 1–July 31

Informed Delivery^® (additional 1% on mail and another 0.5% on eDoc submissions)

Sustainability (additional 1% for use of paper from certifiable, responsible sources)

Reply Mail IMbA^®

This promotion encourages adoption of Intelligent Mail^® barcode Accounting (IMbA^®), Qualified Business Reply Mail™ (QBRM™), and High Volume QBRM™ to improve visibility, payment methods, and delivery speeds.

First-Class Mail^® Single-piece QBRM™ letters and cards

First-Class Mail^® Single-piece High Volume QBRM™ letters and cards

3% for use of static barcodes 

6% for use of serialized barcodes with unique identifiers

May 15–Dec 31

Jul 1–Dec 31

None

First-Class Mail^® Advertising

This promotion offers a discount on First-Class Mail pieces that include either a standalone advertisement or that incorporate marketing messages onto the primary mail piece (i.e., inserts vs. onserts). Marketing messages may include discount offers, limited time offers, introductions to new products, customer loyalty rewards, event invitations, personalized offers, and more.

First-Class Mail^® letters, cards, and flats

3%

July 15–Dec 31

Sept 1–Dec 31

Informed Delivery^® (additional 1% on mail and another 0.5% on eDoc submissions)

Sustainability (additional 1% for use of paper from certifiable, responsible sources)

Continuous Contact*

This new promotion encourages mailers to increase customer touchpoints with more frequent mailings to the same households. The discount will be applied to subsequent mailings that are iterative or complementary to the initial mailing but are not simply duplicating the contents.

USPS Marketing Mail^® letters and flats

Nonprofit USPS Marketing Mail^® letters and flats

3% 

Feb 15–Dec 31

Apr 1–Dec 31

Informed Delivery^® (additional 1% on mail and another 0.5% on eDoc submissions)

Sustainability (additional 1% for use of paper from certifiable, responsible sources)